How can I rank high on Facebook search?

For many businesses, Facebook is the 500-pound gorilla. You either tame it, or you remain invisible. Remember, there is a ton of competition, including plenty of local companies that believe all the traffic should go to them.

So how do you start?

Create a Facebook business page

• This is the place you start, and you should use all 5,000 characters available wisely.
• This takes planning. Don't just throw up your Facebook page up and hope to attract attention. YOu will be promptly ignored.

Have something new and of value constantly.

• Attention spans are really short on Facebook. One post and you're done just doesn't cut it.
• Post at least weekly, and be sure it's worthy of attention. Facebook is not for boring businesses.

Add backlinks from others

• Backlinks on your Facebook page are the way to build an authentic business site that
• attracts not only viewers but search engines like Google.

Use videos to attract attention

• One 60 second video can say more than 200 text pages. If you aren't using video, you'll always have a hum-drum Facebook site.

Utilize reviews and testimonials

• People don't know who to trust. So reviews and testimonials provide them with the
• social proof they need to try your business.

@steve.moen 

Here are some additional strategies to rank high on Facebook search:

1. Optimize your page name and username: Choose a page name that is relevant to your business and includes keywords that people might use to search for your products or services. Use a username that is consistent with your brand.
2. Optimize your About section: Fill in all the relevant details about your business, including your contact information, website link, and a concise description that includes relevant keywords.
3. Use relevant keywords in your posts: When creating posts, incorporate keywords that are relevant to your business. This can improve your visibility in Facebook search results.
4. Engage with your audience: Respond to comments and messages promptly to show that you are active and responsive. Encourage your audience to engage with your posts by asking questions or running contests.
5. Utilize Facebook Groups: Join relevant groups related to your industry and actively participate in discussions. This can help increase your visibility and attract more followers.
6. Use hashtags: Incorporate relevant hashtags in your posts to make them more discoverable. Research popular hashtags in your niche to reach a wider audience.
7. Encourage likes, shares, and reviews: Engage your audience by creating compelling and shareable content. Ask your customers to leave reviews and share their experiences on your page.
8. Run targeted Facebook ads: Facebook's advertising platform allows you to target specific demographics, interests, and behaviors. Running targeted ads can help increase your reach and visibility.

Remember, building a strong presence on Facebook takes time and consistency. Regularly monitor your analytics to track your performance and make adjustments to your strategy accordingly.